Sephora is making a significant leap forward in its UK expansion by opening a new outlet at Liverpool One early next year.
- The store, covering 6,727 square feet, will feature Sephora’s own-brand collection along with popular makeup lines from renowned artists and celebrities.
- Sephora’s move into Liverpool responds to local demand and leverages the city’s vibrant energy and rich history.
- The expansion aligns with the brand’s strategic growth plans, marking the first new store opening of 2025.
- Sarah Boyd expresses enthusiasm for creating an enchanting shopping experience tailored to Liverpool’s dynamic spirit.
Sephora is making a significant leap forward in its UK expansion by opening a new outlet at Liverpool One early next year. This development underscores Sephora’s strategic commitment to broadening its reach in the UK market, with a focus on key urban centres.
The new store, set to span 6,727 square feet, will house Sephora’s own-brand collection as well as popular makeup lines from celebrities and influencers such as Rare Beauty by Selena Gomez, Makeup by Mario, Haus Labs by Lady Gaga, and GXVE by Gwen Stefani. Additionally, the store will feature trending social media brands including Topicals, Kayali, Glossier, and Glow Recipe.
Sephora’s decision to enter Liverpool is a direct response to the demand from local fans who have long awaited its presence. The city of Liverpool is characterised by its remarkable energy and rich, vibrant history, attributes that resonate with Sephora’s brand values.
This expansion initiative aligns with Sephora’s broader strategic growth plans in the UK. By the end of this year, the company anticipates operating seven stores across five regions, setting the stage for continued growth in 2025 with the launch of the Liverpool One store.
Sarah Boyd, Sephora UK’s Managing Director, has articulated her excitement about the upcoming store. She notes that Liverpool One offers the perfect location that meets the brand’s expectations and is eager to create a memorable and enchanting shopping experience that reflects the city’s dynamic spirit.
The opening of the new store at Liverpool One marks a pivotal step in Sephora’s UK expansion strategy, reinforcing its commitment to growth and customer engagement.
