The latest edition of Drapers shines a light on the intersection between fashion and technology, along with insights into major sporting events.
- In 2024, retailers are prioritising data collection from supply chains over customer information, as explored by Drapers.
- Advancements in virtual reality and social media are transforming the fashion retail landscape, offering new selling techniques.
- The rise of sustainable fashion is driven by innovations such as artificial intelligence and new recycling methods.
- Drapers delves into the impact of global sporting events on fashion, and how brands are leveraging these opportunities.
The focus of the fashion industry is shifting from customer-centric data to supply chain information, offering a fresh perspective on retail innovation. By examining the nuances of this change, Drapers highlights how retailers are strategising their data priorities to optimise operations in 2024.
Technological advancements have paved the way for innovative selling techniques, with virtual reality and social media streaming at the forefront. These tools revolutionise how brands interact with consumers, providing immersive and engaging experiences that go beyond traditional retail approaches.
Sustainable fashion has taken centre stage, driven by groundbreaking technologies such as artificial intelligence and sophisticated recycling processes. Drapers investigates both the opportunities these provide and the potential challenges that lie ahead for sustainability in the fashion sector.
The global sporting calendar, including events like the Olympics, Paralympics, Wimbledon, and the Euros, presents lucrative opportunities for fashion brands. Drapers explores how these events are harnessed to boost brand visibility and leverage consumer engagement.
The latest innovations in manufacturing are transforming industry practices, from digital sampling to virtual product trials. These advancements enable efficiency in production and offer consumers a novel way to interact with products before they hit the market.
The intersection of technology, sustainability, and global events is reshaping the fashion industry in unprecedented ways, offering both challenges and opportunities.
