Asda has launched a significant campaign for Breast Cancer Awareness Month, offering new chances for customers to contribute.
- Over 200 products will have their sales partially donated to breast cancer charities, enhancing support efforts.
- Products like Diet Coke and Heinz Baked Beans will feature new pink packaging to raise awareness.
- Special product ranges will include vital breast health information to encourage regular health checks.
- Asda’s campaign continues to raise substantial funds, having collected £92m for cancer charities over 28 years.
In a major push for Breast Cancer Awareness Month this October, Asda has introduced a comprehensive Tickled Pink campaign that involves donating a portion of sales from over 200 specially marked products to breast cancer charities. This significant campaign highlights the supermarket’s dedication to tackling cancer head-on by providing customers with avenues to support through purchases.
Brands such as Diet Coke, Heinz Baked Beans, Marmite, and Walkers Crisps are turning their packaging pink as part of the initiative. This visual change serves not only to draw attention but also to commemorate the cause, aiming to inform and remind customers of the importance of breast cancer awareness.
Importantly, several products within this campaign will include breast awareness materials on their packaging. These instructional additions are designed to educate consumers on the necessity of regular breast, pec, and chest checks, further supporting the health directive embedded in this campaign.
Asda has also introduced customer incentives, where Reward members purchasing four items from the Tickled Pink range will receive £1 back in their cash pot. Furthermore, over 205 Asda Cafés are partaking in the campaign, offering two free Warburtons crumpets with a purchase over £1 as a gesture of goodwill and communal participation, alongside a planned donation of £150,000 from these activities.
The Tickled Pink campaign is an enduring effort by Asda, currently in its 28th year, which has successfully raised £92m for charities such as Breast Cancer Now and CoppaFeel!. Chief Merchandising Officer Kris Comerford noted the growing support from suppliers and emphasized the wide availability of products in-store and online, creating abundant opportunities for public involvement.
Asda’s Tickled Pink campaign continues to be a pivotal initiative in the fight against breast cancer, both raising awareness and vital funds.
