This update highlights Moonpig’s resilience and adaptation to a challenging retail landscape.
- Moonpig reports alignment with its projected targets for 2025 despite external economic pressures.
- Consistent sales and steady order performance bolster Moonpig’s market position.
- Enhancements in customer acquisition and conversion rates contribute to growth.
- A forward-looking strategy focused on technology innovations supports Moonpig’s expansion.
Moonpig has announced that it remains on track to meet its 2025 guidance, even as the broader retail environment presents challenges. This performance is attributed to strong sales and order consistency, underpinned by progress at its sister brand, Greetz, towards achieving positive sales growth. Despite adverse macroeconomic conditions affecting the gifting sector and difficulties in its Experiences category, the company remains optimistic.
The company’s improved website conversion rates and successful new customer acquisition strategies are notable contributors to its robust performance. Additionally, the ongoing growth of its Moonpig Plus subscriber base supports this positive trend, underscoring Moonpig’s ability to adapt and thrive.
Moonpig’s future is anchored by a strategic roadmap for technology innovation, anticipated to drive further growth. The company forecasts sales growth in the mid-to-high single-digit percentage range, with an expected adjusted EBITDA margin of approximately 25% to 26%, as stated by CEO Nickyl Raithatha.
Raithatha further commented, “Our ongoing investment in technology innovation and AI means that Moonpig Group is now consistently delivering year-on-year growth in revenue, profit, and cash flow, driving sustained positive momentum in our trading performance. We are committed to innovation to attract and retain loyal customers and remain well-positioned to benefit from the long-term structural market shift to online.”
In alignment with its strategic goals, Moonpig has recently formed a partnership with The Entertainer, a prominent toys retailer. This collaboration introduces a curated selection of up to 200 toys that customers can purchase alongside personalised cards, featuring well-known brands such as Paw Patrol, Barbie, and Squishmallows.
Moonpig’s strategic initiatives and commitment to innovation continue to bolster its market position amid challenging conditions.
