In a significant move by the UK high street, a major retailer has pledged to keep school uniform prices unchanged for the fourth consecutive year. This commitment comes amid growing economic concerns among families ahead of the back-to-school season.
- Since 2021, the retailer has maintained the prices of key school uniform items, offering parents financial predictability.
- The company is set to introduce a 20% early-bird discount starting 2 July, providing further savings opportunities.
- Over 100 stores nationwide will also feature products from well-known third-party brands, expanding parents’ shopping choices.
- New dedicated school uniform advisers in more than 120 stores reflect a £1 million investment aimed at enhancing customer service.
In a welcome announcement for families across the UK, a leading retailer has confirmed that it will maintain the current prices of its school uniforms, a policy that has been in place since 2021. This decision comes at a time when the cost of living is a central concern for many, providing financial relief to parents preparing for the new school year. By keeping prices stable, the retailer offers much-needed predictability in an otherwise challenging economic climate.
Featured products include a three-pack of white unisex polo shirts for children aged two to 18, priced between £7 and £15, and a two-pack of boys’ trousers ranging from £11 to £17. These prices have remained consistent, delivering on the retailer’s promise of trusted value and quality that can withstand the trials of daily school life.
In a bid to support customers further, the retailer will launch a limited-time 20% early-bird discount on school uniforms starting 2 July. This offer presents an additional opportunity for families to reduce their back-to-school expenses, aligning with the company’s commitment to offering valuable options to its patrons.
The retailer is not only focusing on its own products but is also enhancing its in-store offerings by including popular third-party brands such as Smiggle and Hype. Available in over 100 stores across the UK, these brands bring a variety of stationery, lunch boxes, bags, and backpacks, thus broadening the options for school essentials.
To further improve the back-to-school shopping experience, the retailer has invested £1 million in deploying dedicated school uniform advisers in more than 120 clothing and home stores. These advisers provide expert guidance, ensuring a seamless shopping experience for customers. Alexandra Dimitriu, the kidswear director, emphasised the importance of ‘trusted value, hand-me-down quality and exceptional service’ as core offerings that underpin their back-to-school strategy.
With these strategic initiatives, the retailer strengthens its position as a leader in providing affordable and reliable school uniforms.
