Primark is expanding its click-and-collect service to over 50 additional stores throughout Great Britain, enhancing the customer shopping experience.
- The service will now include menswear and homewares, on top of the existing women’s and childrenswear collections.
- This initiative brings Primark halfway to its goal of offering click-and-collect in all stores by 2025.
- The move aims to attract more customers to local high streets, aligning with Primark’s long-standing mission.
- Adjusted operating profits surged by 46% to £508 million due to strategic expansion and price adjustments.
Primark is set to roll out its click-and-collect service to an additional 54 stores across Great Britain, just in time for the festive shopping season. This expansion will make the service available in more than half of Primark’s locations nationwide. This marks a significant step toward achieving the retailer’s objective of implementing the service across all its stores by the end of 2025.
The popular service, which allows customers to order online and pick up in-store, will not only continue to offer women’s and children’s fashion but will also now include men’s clothing and homeware items. By broadening the range available through click-and-collect, Primark is enhancing the convenience factor that its customers value, allowing access to more of its offerings typically found in larger stores.
Kari Rodgers, Primark UK retail director, highlighted the company’s commitment to local high streets, stating, “It’s been fifty years since we first opened our doors in Derby to bring affordable fashion to the British high street and expanding click and collect is another way we are giving people more reasons to visit their local high street and Primark.” The upcoming holiday period is crucial for retail, and the expansion is expected to draw increased foot traffic into stores.
This initiative is part of Primark’s broader strategy to drive customer engagement and sales. As the retailer continues to grow, its 46% rise in adjusted operating profits to £508 million underscores the success of its strategic expansions and targeted pricing policies. The company’s sales also saw a 7.5% increase, reaching £4.5 billion. Primark credits these achievements to the launch of new stores and carefully considered price adjustments to mitigate inflationary pressures, thereby boosting its margin from 8.3% to 11.3%.
The new stores that will provide the click-and-collect service include locations such as Birmingham Fort Parkway, Bradford, Cambridge, Leicester, Nottingham, and many others, expanding accessibility for customers throughout the region.
Primark’s strategic expansion of its click-and-collect service is set to strengthen its market presence and support local high streets amid a crucial retail period.
