The independent menswear store Aphrodite in Sunderland is set to close its doors after three decades of trading.
- Aphrodite was founded in 1994 by Duncan and Andrew McKenzie, initially offering high-end fashion for young men.
- The store, which expanded from 500 sq ft to 4,284 sq ft, currently hosts a range of international brands.
- The closure follows the acquisition of Aphrodite and other boutiques by Frasers Group, including John Anthony and Zee & Co.
- Frasers Group has been active in reshaping its acquired retail spaces, with some closures and ongoing operations.
The longstanding independent menswear retailer, Aphrodite, located in Sunderland, is preparing to close after 30 years of service. The decision comes in the wake of its acquisition by Frasers Group in April. The store is known for offering limited-edition fashion, established by brothers Duncan and Andrew McKenzie in 1994.
Initially operating with five main brands, Aphrodite quickly gained a reputation for stocking an array of over 50 renowned labels. Some of these include Moncler, Stone Island, Paul Smith, and Hugo Boss. Over the years, the store significantly expanded its retail space from a modest 500 sq ft to an impressive 4,284 sq ft.
Currently trading at 7-8 Vine Place in Sunderland city centre, the premises are now up for rent. The marketing description highlights the property’s substantial investment and refurbishment, featuring a modern open-plan sales area with a striking glazed staircase linking its two levels. The proposed lease terms suggest an annual rent of £35,000 over a minimum five-year term.
The closure of Aphrodite is part of a broader trend observed following Frasers Group’s acquisition of several premium menswear outlets. Among these, John Anthony has witnessed the closure of three stores, while Zee & Co has also shut one location.
Frasers Group has not provided comments regarding these closures, indicating a strategic recalibration of their retail operations within the premium sector.
The closure of Aphrodite marks a significant shift in Sunderland’s retail landscape, highlighting the evolving strategies of major retail groups.
