Tesco is preparing to reintroduce its F&F clothing range online after discontinuing its non-food website in 2018.
- The relaunch is set to occur later this year, integrating with Tesco’s new marketplace.
- Greg Bertrand, appointed as head of online for F&F, leads this strategic move.
- F&F garments were previously available on Next’s website from 2019 to early 2024.
- Tesco aims to enhance customer experience with this renewed online presence.
Tesco is poised to unveil its F&F clothing range on its website for the first time since 2018, a significant move following the closure of Tesco Direct, its non-food platform. This relaunch will align with Tesco’s introduction of a new marketplace, representing a shift in its online retail strategy.
The appointment of Greg Bertrand as head of online for F&F underscores Tesco’s commitment to revitalising its fashion offering. His leadership is central to navigating the complexities of re-establishing an online fashion presence.
Previously, F&F clothing was available to consumers through Next’s website from 2019 until January 2024, which filled the gap left by Tesco Direct’s closure. This collaboration, however, concluded, necessitating a fresh approach to online sales.
Tesco mentioned its continuous efforts to enhance online services, indicating plans to keep customers updated with new developments. The company’s statement emphasises a forward-thinking approach, although specific details of the online relaunch remain under wraps.
The strategic relaunch aims to provide a seamless shopping experience, leveraging Tesco’s robust digital infrastructure. This initiative is expected to strengthen customer engagement and expand the reach of F&F clothing.
Tesco’s strategic relaunch of its F&F clothing online marks a pivotal step in enhancing its digital retail presence.
