Bravissimo, a well-known retailer specialising in larger cup sizes, has been acquired by Wacoal Europe, a prominent lingerie and swimwear manufacturer.
- Bravissimo will maintain its operations independently, continuing to be led by CEO Leanne Cahill.
- The brand will still operate from its Leamington Spa offices, with all UK stores remaining open.
- Bravissimo’s association with Wacoal brands spans back to its inception, offering products like Freya and Fantasie.
- The acquisition aims to bolster growth opportunities while preserving Bravissimo’s unique customer experience.
In a significant development in the lingerie industry, Bravissimo has been acquired by Wacoal Europe, an eminent name in lingerie and swimwear manufacturing. This acquisition marks a new chapter for Bravissimo, renowned for catering to sizes D cup and above, as it joins a portfolio of brands under Wacoal including Freya, Fantasie, Elomi, and Goddess.
Bravissimo will continue to operate as an independent entity, with Leanne Cahill retaining her role as Chief Executive Officer. The company will remain headquartered in Leamington Spa and all UK store locations will continue to serve customers without disruption. This ensures continuity in the brand’s operations and customer service standards, preserving the retail experience its clientele has come to appreciate.
Since its early days, Bravissimo has been closely associated with Wacoal’s brands such as Freya, Fantasie, and Elomi. Founder Sarah Tremellen expressed confidence in the acquisition, recalling the longstanding partnership in improving product variety for larger cup sizes over three decades. She remarked, “Bravissimo has sold Wacoal’s brands since the very first day the business started in my living room.”
The acquisition is viewed as a strategic move to leverage growth opportunities while maintaining Bravissimo’s heritage and its distinctive customer service. Leanne Cahill commented on her collaboration with Wacoal management to maximise these benefits, stating their shared commitment to enhancing the brand’s future.
This acquisition heralds a promising future for Bravissimo under Wacoal Europe’s ownership, promoting growth while retaining its distinctive identity.
