Marking a significant move in the meat retail sector, Tesco has introduced its first-ever Finest Steakhouse range.
- The range is set to feature as a dedicated display in the meat aisles of over 150 Tesco stores.
- Customers will find an array of offerings including single and sharing steaks, alternative mains, and premium sides.
- A total of 23 new products have been developed specifically for this launch.
- The steaks are exclusively British Aberdeen Angus, dry-aged for up to 35 days.
In a move that is set to elevate the at-home dining experience, Tesco has unveiled its inaugural Finest Steakhouse range. This addition will feature prominently in the meat aisles of more than 150 Tesco stores across England and Wales. The launch seeks to recreate the gourmet steakhouse experience within the comfort of one’s home, with a variety of options including single serve and sharing steaks, alternative mains, and luxurious side dishes.
A total of 23 new offerings have been meticulously crafted for this launch. The range includes notable premium cut sharing steaks such as the T-bone, bone-on sirloin, Flat Iron, and Cote du Boeuf. For those seeking individual servings, options like aged rump, sirloin, ribeye, and thick-cut fillet are available. Each steak is sourced from British Aberdeen Angus cattle, dry-aged for up to 35 days and expertly hand-trimmed.
Beyond steaks, the new range introduces a selection of alternative mains. Customers can indulge in Wagyu burgers, duck breast supremes, slow-cooked Ossobuco, pork belly, and smoky beef ribs. These options further enhance the variety and gourmet appeal of the range, ensuring there is something for every palate.
Complementing the main courses, Tesco offers a selection of premium sides such as triple cooked chips, rarebit dauphinoise potatoes, and truffle mac & cheese. To complete the steakhouse experience, a range of sauces and butters, including truffle butter with cracked black pepper, are also available. Packaging is designed with an emphasis on quality, featuring high-grade cardboard and detailed cooking instructions that for the first time include a meat thermometer guide.
Matt Kay, Tesco’s group brand director, remarked, “Our customers love finding ways to treat themselves at home and the Tesco Finest range is about showcasing our best quality ingredients. The new Finest Steakhouse range encapsulates this by offering restaurant-quality products that are perfect for home dining.”
Tesco’s introduction of the Finest Steakhouse range signifies a notable advancement in the supermarket’s premium offerings.
