Not On The High Street has collaborated with Deliveroo to enable customers to receive gifts and personalised items swiftly and efficiently.
- The partnership offers over a thousand products available for delivery within as little as 25 minutes.
- The initial launch includes 15 small London-based brands, with plans to expand the offering.
- This initiative supports Deliveroo’s aim to boost small businesses by broadening their customer reach.
- The collaboration marks another step in Deliveroo’s strategy to expand beyond food delivery.
The retail platform Not On The High Street has teamed up with the delivery service Deliveroo, enabling shoppers to receive a wide range of gifts and personalised products delivered to their doorstep in as little as 25 minutes. This development offers a new level of convenience for those seeking last-minute gifts.
Currently, the service features products from 15 small UK brands based in London, allowing these independent businesses increased exposure and a broader customer base. As this partnership grows, more brands will be included, enhancing the diversity and range of products available to consumers.
Both Not On The High Street and Deliveroo are committed to supporting small enterprises. Deliveroo’s chief operating officer, Eric French, stated, “We are passionate about helping small independent businesses grow and reach new customers.” This collaboration underscores this commitment, leveraging Deliveroo’s platform to elevate Not On The High Street’s curated selection of unique products.
The partnership is a part of Deliveroo’s larger initiative, ‘Deliveroo Shopping’, aimed at diversifying its service offerings. Since its launch last November, Deliveroo Shopping has expanded to include not only gifts but also DIY items, homeware, toys, flowers, and baby goods. Recent collaborations have seen partnerships with well-known retailers such as B&Q, Ann Summers, and Boots, indicating a significant shift in Deliveroo’s operational focus.
Leanne Rothell, CEO of Not On The High Street, remarked on the value this collaboration brings, noting that the service allows customers to access distinctive gifts regardless of the timing. Her statement emphasises the dual benefit of reaching new audiences while providing consumers with high-quality, thoughtful options.
This partnership signifies a significant evolution in the retail delivery landscape, enhancing consumer convenience and supporting small businesses.
