In an effort to counter rising financial losses, Asos is set to restructure its head office, impacting over 200 roles.
- The restructuring aligns with Asos’ strategy to streamline operations and boost profitability.
- A consultation process has begun, placing roles such as business analysts and engineering managers at risk.
- Despite the restructuring, Asos aims to maintain its overall employee count by creating new roles.
- The move follows significant financial losses and a recent dip in sales for the fashion retailer.
Asos is embarking on a significant restructuring of its head office, a decision that places over 200 roles at risk. This move is a direct response to the company’s recent financial difficulties and is part of a broader strategy to simplify operations and return to profitability.
The company’s restructuring initiative is currently under consultation, affecting positions such as business analysts, engineering managers, and platform leads. This effort is aimed at aligning the organisation’s capabilities with its current business priorities and market context, ensuring a more efficient operational model moving forward.
In contrast to the job cuts, Asos intends to balance its workforce by creating new roles, particularly focusing on hiring more product managers and software engineers. The goal is to enhance their technological capabilities and provide a more exciting customer experience, reflecting the company’s forward-thinking approach.
A message to staff disclosed that the existing organisational setup is deemed unsuitable to meet the contemporary demands of the business. The retailer emphasised the need for increased agility and speed in delivery to successfully navigate its ongoing challenges.
Asos reported a £120 million loss in the first half of the fiscal year, highlighting the urgency for restructuring. Sales have notably declined, complicating its turnaround plan. CEO José Antonio Ramos Calamonte remarked that the company is focusing on becoming a faster and more agile business, with an emphasis on sustainable growth by full-year 2025.
Asos’ restructuring marks a pivotal step in its journey towards regaining financial stability and market relevance.
