Co-op introduces a progressive initiative to support the development of smaller suppliers through a new accelerator scheme.
- The scheme is designed to complement the existing Apiary programme, providing additional growth opportunities.
- Access to learning, mentorship, and buyer support is a cornerstone of the new initiative.
- Ten innovative suppliers will be the first to participate in this ground-breaking programme.
- The focus is on increasing diversity and inclusivity among suppliers, particularly those who align with Co-op’s values.
Co-op has launched a new accelerator scheme aimed at fostering the growth of smaller suppliers, enhancing its existing Apiary incubator programme. This new initiative marks a significant step in Co-op’s commitment to supplier development. With this programme, Co-op is offering a unique opportunity for both new and existing suppliers to enhance their brand presence and commercial success.
The accelerator scheme provides participants with invaluable resources such as masterclasses, networking opportunities with mentors, and dedicated support from category buyers. Furthermore, Co-op’s ‘Gift to Give’ programme plays a crucial role in this initiative, enabling larger suppliers to support smaller businesses through meaningful collaboration.
This year, ten purpose-driven suppliers are set to join the inaugural wave of the accelerator, including brands like Bio & Me, Brewgooder, Dr Wills, and more. The selection reflects Co-op’s drive to engage with brands that are innovative and aligned with its cooperative values.
Rebecca Oliver-Mooney, Co-op’s head of commercial for drinks, frozen goods, and community buying, highlighted the collaborative spirit of the accelerator. She expressed enthusiasm, stating, “This is an exciting development, as it allows us to work with suppliers at varying stages, supporting their growth both in-store and in the wider market.”
The initiative seeks to embrace the entrepreneurial spirit and diversity of challenger brands. It is particularly interested in suppliers from under-represented groups or demographics. By nurturing these relationships, Co-op aims to drive both market diversity and inclusivity, reflecting its broader business ethos.
The Co-op accelerator initiative is set to significantly amplify supplier growth through collaboration and inclusivity.
