Iceland has joined forces with Deliveroo to provide its customers with rapid grocery delivery, highlighting the growing demand for convenience.
- The collaboration includes over 3,000 products, including both fresh and frozen groceries, available on Deliveroo’s platform.
- The service commenced in 53 stores with plans to expand to over 800 Iceland and The Food Warehouse outlets by October end.
- Iceland’s leadership emphasised the significance of this partnership in aligning with their growth and customer accessibility goals.
- Deliveroo is committed to enhancing its service offering, aiming to deliver products in as little as 25 minutes, meeting the rising needs for swift deliveries.
Iceland has strategically partnered with Deliveroo, marking its entry into the rapidly expanding arena of quick grocery deliveries. This partnership underscores a significant shift towards accommodating customer preferences for expedience and ease.
Leveraging the platform, Iceland is now offering more than 3,000 of its assorted grocery items, encompassing both staples and speciality frozen foods. This initiative was launched within 53 stores today, with an ambitious rollout plan targeting over 800 locations by the end of October.
Speaking on the alliance, Justin Addison of Iceland commented on the strategic fit with their growth trajectory, stating, “We’re dedicated to making sure our customers can enjoy our innovative, value-driven range of products, no matter where they are.”
Deliveroo’s Vice President of New Verticals, Suzy McClintock, shared enthusiasm for the collaboration, noting, “We’re delighted to announce our partnership with Iceland, bringing thousands of fantastic products to customers across the UK in as little as 25 minutes.”
Previously, other major chains like Morrisons have similarly expanded their quick delivery services with Deliveroo, indicating a broader industry trend towards such logistical partnerships.
This collaboration between Iceland and Deliveroo represents a pivotal expansion in the fast-paced grocery delivery market.
