Primark’s US expansion reaches a milestone with its first store in Manhattan.
- The new Primark flagship will open in Herald Square, Manhattan.
- Covering 54,000 sq ft, the venue will feature fashion, homewares, and beauty products.
- This will be the 11th Primark store in New York State.
- Kevin Tulip highlights the significance of this strategic Manhattan location.
Primark is set to achieve a significant milestone in its United States expansion by opening its first store in Manhattan, New York City. The new store will be strategically located in Herald Square, a hub known for its high foot traffic and national influence. This move steers Primark further along its ambitious US growth trajectory.
The forthcoming flagship store in Manhattan will cover an area of 54,000 square feet. Spanning four floors, it will offer a diverse range of products including fashion, homewares, and beauty items, catering to a broad spectrum of customer needs. This strategic placement in Herald Square positions Primark to attract not only new customers but also those already familiar with its brand from several other boroughs and surrounding areas.
The Herald Square store will be Primark’s 11th location in New York State, further cementing its presence in the region. The opening follows the anticipated unveiling of another site in Queens later in the year, underscoring Primark’s commitment to its expansion strategy in the United States.
Kevin Tulip, President of Primark US, expressed enthusiasm about the choice of location, stating, “Opening a location in the epicentre of US fashion is going to be an exciting milestone for Primark US.” He emphasised the exceptional foot traffic and influence of Herald Square as key factors in selecting this site as a primary location for their ambitious expansion plan in America.
Primark’s venture into the US market began earnestly two years ago with its aggressive expansion strategy that includes opening 60 stores over five years. With the current operation of 27 stores across 11 states, Primark is set to increase this number to 12, demonstrating its substantial growth ambitions in the American retail market.
Primark’s new store in Manhattan marks a pivotal advancement in its US expansion efforts.
