The womenswear brand In The Style is set to enter the realm of physical retail by partnering with Tesco, expanding its reach to 300 stores across the UK.
- This partnership with Tesco will bring a unique collection of 22 pieces, offering a wide range of sizes and prices, appealing to a broad audience.
- Adam Frisby, the founder of In The Style, expressed excitement over this significant milestone, fulfilling his dream of making the brand more accessible.
- The collaboration focuses on quality and versatility, featuring designs that can be mixed and matched, enhancing their longevity and appeal.
- In The Style aims for a return to profitability this year, following its acquisition by Baaj Capital, reflecting a positive outlook for its future.
In The Style, a well-known womenswear etailer, is gearing up to achieve a significant milestone by venturing into physical retail through a strategic partnership with supermarket giant Tesco. From this Thursday, consumers can explore their offerings in 300 Tesco stores across the UK, marking a major expansion in the brand’s retail presence.
As part of this innovative partnership, In The Style has teamed up with Tesco’s own clothing line, F&F, to create a 22-piece summer collection. This collection, available in sizes UK6-22 and priced between £12.50 and £39.50, will be accessible both in-store and via the In The Style app starting at 8am on Thursday.
Adam Frisby, who founded In The Style in 2013, has shared his enthusiasm about this collaboration, describing it as a dream come true to make the brand accessible to a wider audience. His excitement reflects the brand’s commitment to inclusivity and reaching more customers nationwide.
Ben Lee, the head of design at F&F, highlighted the focus on elevating fabric quality and offering pieces that provide versatility and multiple styling options. The collection is designed to blend seamlessly with other pieces, offering consumers the convenience of mix-and-match fashion without compromising on style.
The brand was acquired by Baaj Capital for £1.2m in March 2023, positioning it for further growth and expansion. In The Style is optimistic about returning to profitability by the end of March 2024, a goal that appears more attainable with its new retail strategy. Meanwhile, Tesco’s recent sales figures show a promising increase, with clothing driving growth, which bodes well for this fresh collaboration.
This collaboration marks a new chapter for In The Style, promising enhanced accessibility and growth in the UK market.
