Supersonic has strategically expanded its team by appointing two industry veterans to senior roles, enhancing its leadership capabilities.
- Perry Smith has joined Supersonic as Design Director, bringing experience from IMA-HOME and Propaganda.
- Alicia Chadwick takes on the role of Senior Producer, having previously worked at IMA-HOME and Brawl.
- Ben Bateson, co-founder of Supersonic, expresses confidence in the new hires, highlighting their previous collaborative experience.
- Supersonic’s continued growth reflects its commitment to remaining agile and effective in delivering outstanding work.
Supersonic, a burgeoning agency, has strategically expanded its team by bringing on board two seasoned professionals in senior roles. This move aligns with its vision to enhance its leadership capabilities and uphold its reputation for excellence.
Perry Smith takes up the mantle of Design Director at Supersonic. Smith’s experience at IMA-HOME and Propaganda is expected to bolster the agency’s design department, ensuring top-tier creative outputs. His appointment underscores Supersonic’s commitment to bringing in heavyweight talent to guide its creative direction.
Joining Perry Smith is Alicia Chadwick, who assumes the responsibilities of Senior Producer. Chadwick’s background with IMA-HOME and Brawl provides her with the extensive experience needed for her role. This addition is seen as a strategic move to improve production processes and deliver high-quality results consistently.
Ben Bateson, a co-founder of Supersonic, expressed considerable confidence in these appointments, emphasising their prior successful collaborative history. According to Bateson, having familiar faces ensures a seamless integration into Supersonic’s dynamic team, which remains deliberately small to preserve agility and effectiveness. “We’re feel very lucky and delighted to have them both join us,” he remarked.
In its second year, Supersonic continues to grow while adhering to its core promise of being smaller, faster, and stronger. This approach allows the agency to maintain a competitive edge, working with clients such as Stagecoach, William Hill, and Travelopia.
Supersonic’s strategic appointments are poised to strengthen its capabilities and sustain its competitive edge.
