Currys has partnered with Ohme to provide smart EV chargers, reflecting a growing market shift.
- The collaboration enables Currys to directly offer EV chargers online and in 50 flagship stores.
- Zoe Lucid highlights a 10% increase in UK EV sales, influencing the partnership decision.
- Ohme’s award-winning technology and customer service make it a fitting choice for Currys.
- The partnership follows Currys’ technology initiatives with Microsoft and Accenture.
Currys has recently announced its new partnership with Ohme, a renowned smart electric vehicle (EV) charger manufacturer. This strategic collaboration marks a significant milestone for the electronics retailer, as it ventures into offering EV chargers directly to consumers.
The partnership allows Currys to make Ohme’s advanced EV charging products accessible to a wide audience, both through its online platform and across 50 of its flagship stores. This move is indicative of Currys’ broader strategy to embrace emerging technologies and cater to the growing demand for sustainable solutions.
Zoe Lucid, Currys’ senior buyer, underscored the importance of this partnership by pointing to the increasing trend in EV sales in the UK, which has seen a rise of more than 10% this year. ‘With EV sales in the UK up more than 10% this year, this new partnership between Currys and Ohme chargers was a natural step to offer to our customers,’ she remarked.
Ohme was chosen not only for its innovative and award-winning chargers but also for its stellar reputation in customer service. These attributes align well with Currys’ commitment to providing top-notch, sustainable technology solutions to its customers. ‘Ohme’s award-winning chargers and reputation for excellent customer service meant it was the obvious choice for Currys’ customers helping them to make more sustainable choices combined with cutting-edge technology,’ said Lucid.
This venture with Ohme follows Currys’ ongoing efforts to integrate technology into its services. Earlier in the year, the company appointed Microsoft as its inaugural retail repair partner in the UK. This initiative allowed customers to access repair services for Microsoft Surface laptops in-store. Additionally, Currys collaborated with Accenture and Microsoft to fortify its core cloud technology infrastructure, enhancing its capacity to adopt the latest AI technologies.
This partnership with Ohme exemplifies Currys’ strategic focus on leveraging technology to drive sustainability and customer satisfaction.
