Hotel Chocolat announces a significant leadership change following its acquisition by Mars.
- Lysa Hardy has been appointed as the new Chief Executive Officer, succeeding co-founder Angus Thirlwell.
- The transition occurs after the company was valued at £534 million in Mars’ buyout last year.
- Hardy has a notable track record, doubling the UK business size and spearheading new categories.
- Hotel Chocolat plans extensive store expansions under new ownership, including a novel concept.
Hotel Chocolat has seen a major shift in its leadership dynamics with the appointment of Lysa Hardy as the Chief Executive Officer. This change comes after the company was taken private by the global confectionery leader, Mars, at the end of the previous year. The transition was marked by a valuation of £534 million, underscoring the strategic importance of the acquisition.
Lysa Hardy, previously the UK Managing Director and Group Marketing Officer, steps into her new role with a formidable record. Since joining in 2018, she has been instrumental in doubling the retailer’s UK presence and has innovated by creating the Velvetiser Hot Chocolate category, a significant growth area for the brand.
Angus Thirlwell, who co-founded Hotel Chocolat, has transitioned to the position of President. His departure from the CEO role marks the end of an era, and his new role will likely continue to influence the company’s broad strategy.
Furthermore, under Mars’ stewardship, Hotel Chocolat is poised for expansion through an ambitious increase in its retail footprint. The plan includes adding 20 new stores over the next 18 months, inspired by a fresh store concept that highlights the brand’s diverse chocolate offerings.
The recent inauguration of its first bakery and hot food service marks a strategic shift towards enhancing in-store customer experiences. Amy Harman, Head of Customer Marketing, confirmed that the new stores aim to better showcase Hotel Chocolat’s extensive chocolate range.
Hotel Chocolat is strategically positioned for growth and innovation under its new leadership and ownership structure.
