Cloud Nine partners with Frankie Bridge to enhance brand engagement.
- The collaboration reveals the ‘Frankie’s Nine’ campaign focusing on diversity.
- Gordons provides legal counsel, leveraging longstanding partnership with Cloud Nine.
- Gordons’ expertise ensures efficient project execution under tight timelines.
- The partnership highlights ambassador marketing as a strategic tool.
Cloud Nine has embarked on a strategic partnership with presenter and broadcaster Frankie Bridge, diversifying its ambassador roster. This collaboration aims to leverage Bridge’s influence to propel the ‘Frankie’s Nine’ campaign, focused on inclusivity and promoting healthy hair.
The ‘Frankie’s Nine’ campaign is a cornerstone of this partnership, designed to tell the stories of nine diverse individuals. By doing so, Cloud Nine seeks to celebrate diversity and inspire their audience by promoting healthier hair habits among varied demographics.
Yorkshire-based law firm Gordons has played a pivotal role in this partnership, providing legal advice to Cloud Nine. Senior lawyer Lauren Wills-Dixon and partner Andy Brian, head of Gordons’ retail sector practice, have led the advisory team, marking a continuation of a successful long-term relationship between Gordons and Cloud Nine.
For over five years, Gordons has been instrumental in providing legal counsel on various projects for Cloud Nine, including commercial agreements with major beauty retailers. Ian Davies, Cloud Nine’s group finance director, emphasised this seasoned collaboration, noting, “They are a natural extension of Cloud Nine, understanding our business needs and working effectively within tight deadlines.”
Gordons has extended its expertise beyond Cloud Nine, advising on celebrity and influencer deals for other retailers. This partnership serves as an exemplar of ambassador marketing, underscoring its potential to effectively communicate brand values and connect with broad audiences.
The collaboration between Cloud Nine and Frankie Bridge exemplifies the strategic use of partnership marketing to enhance brand identity and reach.
