Dunelm is making a significant move into central London, with its first store set to open at Westfield London this winter. This new venture represents a strategic step to increase its presence in the capital, offering a convenient location for shoppers.
- The upcoming 4,500 sq ft store at Westfield London is a major milestone for Dunelm, aiming to boost its visibility and accessibility.
- Dunelm will showcase its home and furniture collections, including the latest offerings and exciting collaborations, at this new store.
- The retailer plans to open more locations in central London, as it witnesses a consistent rise in sales and profits.
- Dunelm’s expansion strategy reveals its confidence in diverse store formats and its commitment to enhancing customer experience in high-traffic areas.
Dunelm is set to enhance its footprint in the bustling city of London by launching its inaugural store in the capital’s Westfield London shopping centre, strategically located in White City. This significant 4,500 sq ft space will open this winter, marking an important milestone in the retailer’s plan to increase its visibility and accessibility in the capital. As a central location with high footfall, Westfield London offers an ideal environment for Dunelm to showcase its wide range of homewares and furniture collections, including its latest lines and promising collaborations.
The new store is part of Dunelm’s broader strategy to expand in London and beyond. Recent months have seen London emerge as a key market for the retailer, following record sales growth in the area last year. This momentum has provided Dunelm with the opportunity and confidence to explore further openings of different store formats and sizes, both in London and across the United Kingdom.
Nick Wilkinson, CEO of Dunelm, expressed excitement about the London store launch, stating that it will provide easier access for Londoners to their range of home products. “It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital,” Wilkinson noted. He highlighted Dunelm’s ambition to continue its expansion within central London, aiming for greater brand presence and customer reach.
The store opening also aligns with Westfield’s goal of enhancing its offering. As remarked by Kate Orwin, the leasing director of Unibail-Rodamco-Westfield UK, the addition of Dunelm strengthens Westfield’s commitment to creating premium destinations and exceptional customer experiences. The new store is expected to bolster Westfield’s home and interior offerings, providing customers with more choices to improve their home décor.
Financially, Dunelm has demonstrated resilience and growth recently. Despite challenging market conditions, the company recorded a 4.1% increase in sales, reaching over £1.7bn, and a 6.6% rise in pre-tax profits to £205.4m for the year ending 29 June. This strong performance underscores the brand’s effective strategies and robust market position, further supporting its ambitious expansion plans.
Dunelm’s strategic move into central London with its Westfield store exemplifies its bold expansion efforts and commitment to accessible homeware shopping.
