Waitrose has unveiled an expansion to its No.1 premium Indian ready meal selection, launching seven new gourmet dishes.
- The new offerings include a variety of options such as Ruby Chicken Masala and Slow Cooked Beef Madras.
- Search data indicates a significant rise in interest for Indian meals and ready-to-eat options on Waitrose.com.
- A noteworthy increase in searches for related Indian cuisines on TikTok highlights growing consumer interest.
- This expansion aligns with Waitrose’s broader strategy of enhancing premium product lines across categories.
Waitrose has taken a significant step in broadening its premium food offerings by expanding its No.1 Indian ready meal range. This latest launch introduces seven new dishes designed to cater to the growing demand for gourmet ready meals. Among the new additions are Ruby Chicken Masala and Slow Cooked Beef Madras, which promise to deliver authentic flavours enhanced by quality ingredients.
Data from Waitrose.com highlights a burgeoning consumer interest in Indian cuisine, with searches for ‘Indian meal for two’ and ‘Indian food’ surging by 315% and 69% respectively. This trend is further echoed by a marked 81% increase in searches specifically for ‘Indian ready meals’, indicating a substantial shift towards convenience without sacrificing culinary experience.
Social media activity, particularly on TikTok, underscores this growing appetite for Indian cuisine, with ‘Indian curry’ searches up by 60%. The concept of ‘comfort meals’ has also gained traction, evidenced by a 91% increase in related searches. These figures suggest a strong consumer inclination towards ready meal options that offer both comfort and a sense of indulgence.
Manisha Kotecha, the product developer for Indian ready meals at Waitrose, states, “Due to the growing appetite for gourmet ready meals, we have launched a premium Indian ready meal range at Waitrose. Our products are made with quality ingredients and spices, focusing on taste and authenticity with every dish.” Her comments reflect Waitrose’s commitment to authenticity and quality in its product offerings.
Additionally, this expansion comes on the heels of a recent re-launch of Waitrose’s No.1 range in June, which introduced nearly 200 new products. This existing line, now featuring over 600 items, includes a diverse selection ranging from ready meals to bakery treats, reinforcing Waitrose’s strategy of upscale grocery retailing.
This strategic enhancement of the No.1 Indian ready meal range signals Waitrose’s commitment to meeting the evolving tastes of its customers.
