M&S has launched a new clothing repair service in collaboration with Sojo, reflecting its commitment to sustainability in fashion. Starting in August, M&S customers can access various repair options via an online hub. Garments can be sent for repair with prices beginning from £5, and returned within 7 to 10 days. The service ties into M&S’s broader circular economy initiatives.
- M&S has partnered with Sojo to provide easy and accessible clothing repairs for customers.
- The initiative aligns with M&S’s ongoing efforts in circular fashion, including collaborations on recycling and donation schemes.
- Customers can use the ‘M&S fixed by Sojo’ online hub to book services like zip replacements and knitwear mending.
- The service is part of M&S’s ‘another life’ initiative, integrating multiple sustainability efforts.
In a strategic move to bolster sustainability, M&S has partnered with Sojo to offer a new clothing repair service, accessible to customers from August. This initiative, titled ‘M&S fixed by Sojo’, provides a straightforward solution for customers to extend the lifespan of their garments through affordable repairs. Services start at £5 and include zip replacements and invisible mending of knitwear.
Clothing items can be sent for repair and returned to customers within seven to ten days. This operational model aligns with M&S’s broader sustainability strategy, which includes several initiatives aimed at reducing textile waste and promoting a circular fashion economy.
M&S’s commitment to circular fashion is exemplified through its ‘another life’ initiative. This initiative integrates various sustainability services, including the new repair service, a beauty product takeback scheme in partnership with Handle, and a longstanding clothes donation programme with Oxfam. Since its inception in 2008, the clothes donation programme, formerly known as ‘Shwopping’, has been a cornerstone of M&S’s efforts in promoting sustainable consumer practices.
Supporting these initiatives, the retailer’s Plan A Accelerator Fund is set to invest £1 million in projects focusing on waste reduction and recycled fibres. This financial backing underscores M&S’s objective to achieve net zero carbon emissions by 2040. The introduction of a postal donation service with Oxfam earlier this year further strengthens this commitment.
Richard Price, managing director of clothing and home at M&S, remarked that this new service simplifies the process for customers wishing to extend the life of their clothing. Josephine Phillips of Sojo highlighted the accessibility and convenience of these repairs, noting the significant role M&S plays as a long-standing British brand in pushing for industry-wide change.
This collaboration marks a significant step in M&S’s journey towards a more sustainable fashion industry, demonstrating its commitment to circular practices.
