British DTC fashion brand Lucy & Yak opened their ninth UK store in Exeter, further expanding their retail presence.
- The new location measures 1,709 sq ft, situated at 7 High Street, Exeter.
- Lucy & Yak continues its commitment to sustainability with its recycling, repair, and upcycling initiatives in the store.
- The Exeter store features a signature pink palette and offers an accessible changing room.
- Lucy & Yak co-founder expresses enthusiasm for engaging with the Exeter community.
The launch of Lucy & Yak’s new store in Exeter marks the brand’s ninth physical retail outlet in the United Kingdom. Located at 7 High Street, this 1,709 sq ft space is the latest addition to their growing presence, following successful outlets in cities like Bristol, Norwich, and Cambridge.
This new branch continues Lucy & Yak’s dedication to sustainability. Customers visiting the Exeter store can participate in recycling, repairing, and upcycling their clothing through the brand’s innovative buyback scheme. This initiative reflects the company’s commitment to reducing environmental impact and promoting a circular fashion economy.
Upon entering the Exeter store, customers are greeted with Lucy & Yak’s distinctive soft pink decor, creating a welcoming and vibrant shopping environment. The store not only stocks the brand’s latest releases and core collections, such as their popular dungarees, but also illustrates the brand’s consistent style and ethos.
The store provides four changing rooms, one of which is specially designed for greater accessibility. These spaces are adorned with natural linen curtains and wooden furnishings, enhancing the store’s warm and inviting atmosphere. This attention to detail underscores the brand’s commitment to inclusivity and customer comfort.
Lucy Greenwood, co-founder of Lucy & Yak, expressed her excitement about the opening. She emphasised the new store as a hub for creativity and community interaction. Greenwood noted her personal connection to the southwest, hoping this location will create further opportunities for engagement and growth in the region.
Lucy & Yak’s new Exeter store illustrates its growth and dedication to sustainability and community engagement.
