Watches of Switzerland has strategically acquired Hodinkee, a renowned digital platform for luxury watch enthusiasts, to strengthen its market presence.
- The acquisition aims to bolster Watches of Switzerland’s capability in capturing market share, especially in the rapidly growing US market.
- Hodinkee, established in 2008, has become a global hub for watch enthusiasts with significant digital content offerings.
- Watches of Switzerland plans to integrate Hodinkee’s commercial activities with its own, enhancing its online retail operations.
- Hodinkee’s founder, Ben Clymer, will return to lead the platform, maintaining its editorial independence.
Watches of Switzerland has announced its acquisition of Hodinkee, a well-respected name within the luxury watch community, known for its extensive digital content targeted at watch enthusiasts. This strategic move is aimed at positioning Watches of Switzerland at the forefront of the luxury industry.
The company expects the acquisition to enhance its ability to capture a larger share of the market, particularly focusing on the fast-growing US luxury watch market. Hodinkee’s influence and large audience provide a significant advantage in this respect.
Founded in 2008, Hodinkee quickly rose to prominence as a key destination for luxury watch aficionados, offering a rich blend of digital print and video content. It attracts 22.2 million unique visitors annually and boasts over one million followers across social media platforms, reflecting its substantial reach and influence in the luxury watch sector.
Watches of Switzerland plans to integrate Hodinkee’s existing commercial operations, including exclusive limited edition collaborations, with its own retail strategy. All traffic generated from Hodinkee will be directed to Watches of Switzerland’s US ecommerce site, enhancing its online market presence and operational synergy.
Despite the acquisition, Hodinkee will retain its editorial independence, with founder Ben Clymer stepping back into a leadership role. Brian Duffy, the Chief Executive of Watches of Switzerland, expressed confidence in Clymer and his team, emphasising the importance of maintaining Hodinkee’s authentic and authoritative voice within the industry.
This acquisition marks a significant step for Watches of Switzerland in solidifying its leadership within the luxury watch market.
