Asda has decided to remove 40 products from its Just Essentials range available online, sparking some concern among consumers.
- The decision follows a comprehensive review of customer shopping habits by Asda earlier this year.
- Despite this reduction, over 200 Just Essentials products remain accessible online, with the complete range still available in-store.
- Since its inception in 2022, the Just Essentials line has replaced Asda’s previous Smart Price range.
- The range has experienced significant growth, with over 22 million customers purchasing items since its launch.
In a recent move, Asda has elected to discontinue 40 items from its Just Essentials range sold online. This action follows a thorough review of consumer shopping patterns conducted earlier in the year. An Asda spokesperson explained that these adjustments are part of regular evaluations made to align product offerings with customer preferences.
While the reduction in online offerings has caused some concern, it is important to note that more than 200 items from Just Essentials are still available for purchase on the Asda website. Moreover, the full range remains stocked in physical Asda stores across the country, ensuring that customers have access to the complete selection.
The Just Essentials line first emerged in 2022, effectively replacing the Smart Price range. This transition was met with considerable success, as highlighted by a significant increase in sales performance. Earlier reports indicated an 87% surge in sales for the quarter ending June 2022, demonstrating the range’s popularity among consumers.
The success of the Just Essentials range influenced Asda’s broader strategy, leading to an emphasis on enhancing the quality of its own-brand products. The company invested in a large-scale transformation programme aimed at refreshing its product lines to improve consumer perception of quality. This initiative also saw the launch of new and improved food lines, including a revamp of the ready meals selection.
Overall, the Just Essentials range has achieved remarkable popularity, with over 22 million customers having purchased items since its debut. Despite the recent changes to its online availability, the range continues to form a core part of Asda’s value-focused offerings.
Despite the online reduction, Asda’s commitment to value is evident in its continued in-store offerings and product enhancements.
