Iceland is preparing to introduce more than 800 new products, highlighting its commitment to innovation.
- Products such as Blue Dragon’s Tempura Prawns and Teriyaki Beef Noodles are part of the new launch.
- The initiative includes the relaunch of the Piccolino brand with 15 new lines.
- TGI Fridays’ offerings have expanded, including Slow Cooked Ribs and Wings Bucket.
- The brand accelerator scheme remains a pivotal strategy for Iceland to innovate and collaborate.
Iceland is poised to introduce over 800 new products this week, marking a significant milestone in their ongoing commitment to innovation. This bold endeavour, communicated through social media by Oliver Gilding, the head of innovation and licensing, underscores the frozen food specialist’s drive to distinguish itself in a competitive market. Gilding highlighted the importance of not only meeting but exceeding customer expectations through creative product offerings.
Among the products set to make a debut is the re-launched Blue Dragon range featuring a selection of diverse meals such as Tempura Prawns and Teriyaki Beef Noodles. This revitalisation aims to bring a fresh flavour experience to customers, widening their culinary horizons with convenience in mind. “By constantly pushing the boundaries and creating points of difference in an ever-competitive landscape, we’re not only enhancing the shopping experience but also delivering exceptional value.” Gilding’s words reflect the strategic emphasis on unique offerings.
Additionally, the relaunch of the Piccolino brand comes with 15 new products. This expansion is complemented by Iceland’s existing meal deals, ensuring customers have access to premium dining experiences at home. The focus on ‘fake-aways’, replicating restaurant-quality meals accessible from one’s freezer, continues to gain traction with retailers seeking to satisfy evolving culinary trends.
TGI Fridays’ range is growing, evident in a remarkable 25% sales increase year-on-year. New products like Slow Cooked Ribs and Wings Bucket, along with other innovative options, enrich Iceland’s offerings and reinforce their dedication to customer satisfaction. Such initiatives see Iceland continuing to lead in providing a variety of meals that cater to diverse tastes.
Furthermore, Iceland’s innovative spirit is captured in the success of their brand accelerator scheme, ‘Brands on Ice’. This initiative encourages both established and emerging brands to propose new ideas, thereby shaking up the fast-moving consumer goods sector. Their approach extends beyond product development to encompass packaging innovation and customer engagement strategies, continuously advancing their market position.
Iceland’s strategic focus on innovation and collaboration underscores its leadership in the frozen food sector.
