B&Q is taking significant steps to enhance its customer offerings with the introduction of a refurbished tools range and the expansion of its tool hire service.
- The new ‘Refurbished by B&Q’ line features tools sourced from customer returns, refurbished to ‘like new’ condition by B&Q technicians.
- Discounted prices for the refurbished tools are now available exclusively on B&Q’s website, diy.com.
- An expanded tool hire service increases customer options, with over 100 products now available for hire.
- Steve Lodge, B&Q’s director, highlights the initiative’s aim to provide affordable choices and promote sustainability.
B&Q has launched a significant initiative by introducing a refurbished line of tools under its ‘Refurbished by B&Q’ brand. These tools, originally returned by customers, undergo rigorous processes by the retailer’s technicians to ensure they meet high standards of quality akin to new products. By offering these refurbished tools at discounted rates exclusively on their website, B&Q aims to cater to a cost-conscious clientele while also driving sustainability efforts through reduced waste.
In conjunction with the refurbished range, B&Q has also expanded its tool hire service significantly. The expansion brings over 100 different tools into the hire offering, providing customers with greater flexibility and choice for their projects. This service is aimed at empowering customers to complete various tasks without the need for substantial financial investment in purchasing tools outright.
Steve Lodge, B&Q’s category director, articulates the intentions behind these offerings succinctly: “At B&Q, we want to make it easier for our customers to complete their projects and help them make decisions they can feel good about – whether it be through affordable prices or minimising waste.” This approach not only supports customers in their DIY projects but also aligns with broader environmental consciousness by promoting refurbished products and reducing unnecessary disposal of usable equipment.
B&Q’s new initiatives reflect a forward-thinking approach to meet customer needs sustainably and affordably.
