The celebrity-owned wine market is experiencing significant growth, with numerous stars launching their own wine brands.
- Gary Barlow’s collaboration with Paul Schaafsma led to the popular Gary Barlow Organic, available in major UK supermarkets for £8.75.
- Graham Norton, in partnership with Invivo Wines, has a globally successful assortment with over 200 awards, widely accessible in UK stores.
- Gordon Ramsay, alongside Alberto Antonini, developed his Vibrante Bianco range, available from selected merchants for £10.
- Snoop Dogg’s collaboration with 19 Crimes brought forth Snoop Cali Red, a UK favourite, also retailing at £11.
In the burgeoning celebrity-owned wine sector, multiple renowned personalities have introduced their unique wine lines, successfully capturing consumer interest. Among these, Gary Barlow launched Gary Barlow Organic in collaboration with winemaker Paul Schaafsma of Benchmark Drinks, sharing label space with other celebrity partnerships. With its distinctive piano key label, these wines are priced at £8.75 and can be found in supermarkets such as Waitrose and Morrisons.
Graham Norton offers a variety of wines, including sauvignon blanc, shiraz, prosecco, and rosé, produced by New Zealand’s Invivo Wines. First introduced in 2014, Norton’s brand has surged in popularity, selling 15 million bottles annually worldwide, with numerous accolades highlighting its quality. Available for £10, the wines are stocked by Tesco, Morrisons, Asda, and other select retailers.
Partnering with Italian winemaker Alberto Antonini, Gordon Ramsay launched the Vibrante Bianco range, featuring table wines from Italy’s famed regions like Tuscany and Abruzzo. These wines are priced at £10 and available through online platforms and select stores such as Tesco and Ocado.
Renowned rapper Snoop Dogg, in collaboration with 19 Crimes, released Snoop Cali Red, a distinctive blend of petit syrah, zinfandel, and merlot. Following its initial success in the US, it has captured a loyal UK audience and can be acquired for £11 at retailers including Asda and Morrisons. Notably, 19 Crimes has earned a place in the top admired wine brands globally.
Kylie Minogue introduced her Prosecco Rosé, making waves as the UK’s top-selling branded prosecco rosé. This product dominated the market with over seven million bottles sold in 2022, generating £7.7 million in sales. Priced at £12, Kylie’s wine range can be sourced from major retailers like Tesco and Sainsbury’s.
In summary, the rise of celebrity-owned wines continues to reshape the wine industry landscape in the UK.
