As the back-to-school season approaches, leading retailers Matalan, John Lewis, and Clarks have decided to maintain their current school uniform prices, offering stability to consumers amidst economic fluctuations.
- The John Lewis Partnership has upheld its commitment to keeping school uniform prices stable for a fourth consecutive year, offering essential items like shirts and trousers without price increases.
- Matalan continues its practice of freezing prices on school uniforms, with options ranging from affordable polo shirts to quality footwear, supporting families in managing their expenditures.
- Clarks complements the trend by offering consistent pricing on school footwear, with promotions that provide added savings for customers purchasing multiple items.
- Marks & Spencer also remains steadfast in its promise to hold prices, aligning with the approach of other major retailers to support families during the school shopping period.
The John Lewis Partnership confirmed its commitment to keeping school uniform prices frozen for another year. This marks the fourth consecutive summer of stable pricing, with offerings such as a pack of three shirts starting at £7, and two pairs of boys’ trousers available for £11. John Lewis school uniform buyer, Cydney Ball, highlighted the value consumers find in their consistent pricing strategy.
Matalan continues its dedication to price stability, maintaining the same prices since 2023. Available options include two-pack polo shirts or trousers starting at £4, and Hush Puppies junior school shoes priced at £44. The retailer’s studies suggest that parents are planning their purchases earlier, spreading the cost over time.
Footwear retailer Clarks is also participating in this pricing consistency. The Retail Gazette reports that Clarks will maintain 2023 prices and offer a ‘buy together save together’ bundle. This includes a £10 discount when a pair of children’s trainers is purchased with black kid’s school shoes. Despite reaching out for comments, Clarks has yet to respond.
Marks & Spencer aligns with their peers, maintaining uniform prices for a fourth year. The retailer has consistently kept prices unchanged since 2021. Meanwhile, Primark announced earlier this year the reduction of prices across its summer children’s wear line, marking a second year of decreased pricing.
Retailers are focusing on stability by freezing school uniform prices, aiding families during the back-to-school transition.