Moonpig partners with The Entertainer to offer a new toy range.
- The collection features up to 200 products from popular brands like Paw Patrol.
- This range aims to combine personalised cards and themed gifts for special occasions.
- The collaboration utilises The Entertainer’s bespoke retail service, Toy Box.
- The partnership reflects Moonpig’s strategy to enhance personalised gifting options.
Moonpig has announced a strategic partnership with The Entertainer, a leading toy retailer, to introduce a curated range of toys available for purchase alongside its personalised cards. Customers can now choose from up to 200 products, including popular lines such as Paw Patrol, Barbie, and Squishmallows, enriching the gift-giving experience for various occasions.
This initiative is designed to provide a seamless shopping experience where customers can effortlessly combine personalised cards with gifts suited for events like birthdays and new baby celebrations. Moonpig’s decision to join The Entertainer’s Toy Box—Total Retail Solution—enables it to tailor its toy offerings through a specialised sourcing and retail operation.
Earlier, The Entertainer expanded its reach by collaborating with Tesco, introducing its toy offerings to numerous supermarkets across the UK and Ireland. Such partnerships underscore the appeal and flexibility of The Entertainer’s services, as highlighted by their CEO, Andrew Murphy OBE, who expressed enthusiasm about welcoming Moonpig as a new Toy Box partner among other esteemed retailers.
With a focus on personalisation and convenience, Moonpig will leverage intelligent prompts based on customer data to suggest suitable gift options for specific occasions and recipients. David Rimmer, Moonpig’s UK General Manager, noted that this partnership not only broadens their children’s gifting range but also aligns with their strategy of offering top brands, reinforcing their status as a go-to destination for personalised gifts.
The toy collection features best-selling items priced between £12 and £35, including character sets and soft toys from well-loved children’s series such as The Gruffalo, Peter Rabbit, Bluey, and Peppa Pig. This new range aims to enhance Moonpig’s comprehensive gifting solutions, combining the novelty of toys with the personal touch of customised cards.
This collaboration between Moonpig and The Entertainer exemplifies a forward-thinking approach to personalised gifting.
