The Entertainer took to social media to jokingly challenge John Lewis’s pricing strategy.
- The toy retailer highlighted discrepancies in John Lewis’s ‘Never Knowingly Undersold’ promise.
- John Lewis’s revamped pricing pledge aims to match competitive toy prices.
- The Entertainer’s playful remark involved a Disney product priced lower than John Lewis’s offering.
- John Lewis’s new pricing strategy has increased website traffic significantly.
The Entertainer, a prominent toy retailer, recently used social media to draw attention to its competitive pricing through a light-hearted post aimed at John Lewis. The post, shared on the platform X, previously known as Twitter, featured a witty comment on John Lewis’s ability to match The Entertainer’s prices. The focal point of this playful exchange was a Disney Wish Asha of Rosas Doll and Travel Pack, which The Entertainer priced at £6, while John Lewis listed it at £9.60.
This jest occurs within the context of John Lewis’s attempt to revive its ‘Never Knowingly Undersold’ pledge. Led by Peter Ruis, the reimagined price match policy aims to bolster competitiveness using modern technology. Two years ago, the previous pledge was deemed inadequate, as it relied heavily on outdated methods. Now, John Lewis has embraced a more sophisticated, technology-driven approach, collaborating with Quicklizard for AI-powered price tracking.
Following the implementation of this updated pricing strategy, John Lewis has reported a notable increase in customer engagement and website activity. According to Ruis, the relaunch has led to a significant daily rise in organic website visits, alongside a boost in sales across various product categories, including sectors traditionally unaffected by price-match discussions.
John Lewis’s pricing revamp has stimulated market conversation and increased consumer interaction.
