Asda is celebrating the first anniversary of its Rewards app by giving away £15 million to its customers in September.
- A ‘Spin the Wheel’ game guarantees customers a Cashpot bonus every day throughout September.
- To participate, customers must spend a minimum of £5 and use the Rewards app to spin the wheel and earn cash bonuses.
- Physical ‘Spin the Wheel’ events will be held at 15 selected stores between 21st and 24th September.
- New users can benefit from a £5 First Scan Bonus until 30th September.
Asda marks the first birthday of its pioneering Rewards app with an unparalleled £15 million customer giveaway this September. This celebration reflects Asda’s commitment to rewarding loyalty in innovative ways.
A central feature of this initiative is the newly launched ‘Spin the Wheel’ game embedded within the app. Customers can accumulate daily Cashpot bonuses simply by making a qualifying purchase of £5 or more, scanning their app, and spinning the wheel. Prizes range from 50p up to a substantial £100, adding an element of excitement to everyday shopping.
In addition to the app-based rewards, Asda is taking the celebration offline with physical ‘Spin the Wheel’ events at 15 of its stores. These events are set to take place from the 21st to the 24th of September, offering further opportunities for customers to augment their Cashpots.
Since its launch, the Asda Rewards app has attracted over seven million users who have collectively accrued more than £200 million in Cashpot savings—funds that can directly offset grocery expenses. The current birthday initiative represents the most significant bonus since the app’s inception.
New users of the Asda Rewards app are not left out of the festivities. They are eligible for a ‘First Scan Bonus’, which adds £5 to their Cashpot upon their initial app use, available until 30th September. This offer incentivises new users to experience the app’s benefits first-hand.
Mark Baxter, Asda’s Senior Director for Loyalty, expressed enthusiasm for the programme, highlighting the ongoing mission to return value to customers through engaging reward mechanisms. He said, ‘We are always looking at new ways to give back to our customers via Asda Rewards, so we’re excited to be celebrating its first birthday by rewarding our customers with a guaranteed Cashpot bonus throughout September.’
Thus, Asda’s innovative approaches continue to deliver significant value back to its loyal customer base, cementing its position as a forward-thinking retail leader.
