Wacoal Europe has acquired Bravissimo, a well-known retailer of lingerie and swimwear, marking a significant development in the lingerie market.
- Bravissimo will continue to operate independently under the leadership of Leanne Cahill, preserving its unique brand identity and customer experience.
- The acquisition strengthens the long-standing relationship between Bravissimo and the brands under Wacoal Europe, such as Freya, Fantasie, and Elomi.
- Bravissimo’s UK operations, including its offices and retail stores, will remain active, ensuring continuity for its workforce and customers.
- Sarah Tremellen, Bravissimo’s founder, expressed optimism about the growth opportunities this partnership presents for both companies.
Wacoal Europe’s acquisition of Bravissimo is a notable event in the lingerie sector. The retailer, known for providing lingerie and swimwear in sizes D cup and above, has been integrated into the Wacoal Europe family, which owns popular brands like Freya, Fantasie, and Elomi.
Despite the change in ownership, Bravissimo will maintain its operational independence. Leanne Cahill continues as CEO, a decision aimed at preserving the brand’s legacy and distinctive customer service. This autonomy extends to its existing infrastructure, with operations anchored in Leamington Spa and its UK shops remaining open.
The purchase strengthens a pre-existing relationship, as Bravissimo has retailed products from Wacoal’s brands for many years. Both companies have been pivotal in enhancing the availability of larger cup sizes in the UK market.
Founder Sarah Tremellen reflected on the partnership’s history and future potential. She highlighted that Bravissimo has been selling Wacoal’s brands since its inception and acknowledged the shared commitment to expanding options for larger cup sizes over the past 30 years.
Such a strategic alliance aims to leverage the strengths of both entities, promising expanded growth and sustained heritage. Tremellen conveyed her best wishes for the joint success of the teams involved.
This acquisition foreshadows promising growth and enduring collaboration between two leaders in the lingerie industry.
