Unilever, in collaboration with Tesco and other companies, is intensifying its commitment to combat hygiene poverty.
- Four major companies have pledged to donate one hygiene product for every two purchased at selected Tesco stores.
- This initiative aims to distribute over a million hygiene products to more than 6,000 charities.
- Last year’s similar effort saw over 400,000 products donated, benefiting numerous low-income families.
- Many households face hardships, with nearly half unable to afford essential hygiene products.
Unilever, alongside Kimberly-Clark, Essity, and Haleon, has partnered with Tesco to intensify its drive against hygiene poverty. Until 3 October, these four companies will donate one hygiene item, such as shampoo, toilet paper, toothpaste, or period products, for every two purchased in one of Tesco’s 700 participating stores or through its online platform.
The donated products will be distributed to over 6,000 charities through In Kind Direct. This ambitious campaign aims to provide over a million hygiene items to families in need, featuring brands like Radox, Sure, Persil, Andrex, Bodyform, and Aquafresh.
In the previous year, Unilever, in collaboration with Tesco and In Kind Direct, managed to donate over 400,000 products to 1,391 charities, considerably helping low-income families. During that initiative, research by a consumer goods charity highlighted that almost half of the low-income households had to forgo essential hygiene products due to financial constraints.
The second phase of this initiative commenced in February, with Unilever pledging to donate an item from brands like Dove, Radox, TRESemmé, or Simple whenever Tesco’s customers purchase two selected personal care products.
This concerted effort by corporations highlights a significant step towards alleviating hygiene poverty.
