Puma has significantly expanded its Re:Fibre initiative to create millions of football jerseys using at least 75% recycled textile waste.
- The Re:Fibre programme was initially launched in 2023, resulting in 46,000 jerseys made from recycled textiles.
- For the 24/25 season, Re:Fibre will be used to produce jerseys for 35 clubs, aiming to reduce reliance on recycled plastics.
- Puma plans to further engage consumers with workshops hosted by Andrew Burgess on clothing upcycling.
- Puma’s ultimate goal is achieving 100% creation of polyester products from textile waste, emphasising a circular business model.
Puma has made a significant advancement in its textile recycling efforts through the expansion of its Re:Fibre initiative. This project, originally launched in 2023, marked the production of 46,000 jerseys crafted from recycled textiles. The initiative represents a critical step in reducing textile waste and minimising dependence on synthetic plastic materials.
For the upcoming 24/25 season, Puma is taking a bold move by incorporating Re:Fibre technology into the production of replica football jerseys across 35 football clubs. This development underscores the brand’s commitment to sustainability and innovation in sportswear manufacturing.
The initiative not only aims to address textile waste issues but also seeks to lessen reliance on plastic bottles for recycled polyester products. Re:Fibre highlights the importance of sustainable practices within the fashion industry, aligning with global efforts to promote environmental responsibility.
To further promote the concept of recycling and sustainability among consumers, Puma is introducing a series of educational workshops. Led by American clothing upcycler Andrew Burgess, these workshops will demonstrate the upcycling and customisation of clothing, offering attendees a unique opportunity to engage with the brand’s sustainability vision.
Anne-Laure Descours, Puma’s chief sourcing officer, expressed the brand’s forward-thinking approach by stating: “Re:Fibre gives football fans a tangible example of how Puma is working towards creating a ‘Forever Better’. Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and Re:Fibre is central to that.”
Puma’s expansion of the Re:Fibre initiative marks a pivotal moment in its quest for sustainable sportswear innovation.
