Iceland has launched over 500 new products available online and in-store, showcasing a mix of own-label and branded items.
- The new product range includes items from well-known brands like Cathedral City, TGI Fridays, and Mars, broadening Iceland’s offerings.
- Customers can now enjoy unique meals and treats, such as BBQ pulled pork meal kits and toffee apple cheesecakes.
- Iceland introduces exclusive items like vegan chicken strips and American hot loaded doughballs to their growing selection.
- Andrew Staniland emphasises Iceland’s commitment to value and variety, aiming to support families across the UK.
Iceland has made a significant expansion to its product range, launching over 500 new items that include both own-label and branded products. These are now accessible both online and in-store, providing customers with an extensive array of choices. This strategic move aims to cater to diverse consumer preferences and includes noted brands such as Cathedral City, TGI Fridays, and Mars.
The selection from Cathedral City introduces creative combinations of cheese-based products, like cheesy hash browns and cauliflower cheese with bacon. Such offerings cater to cheese enthusiasts looking for innovative taste experiences.
From TGI Fridays, Iceland has enriched its exclusive selection with items like vegan chicken strips, American hot loaded doughballs, and corn dogs accompanied by ketchup and honey mustard. These items enhance the store’s appeal to those seeking convenient yet exciting meal options.
Mars desserts now feature in Iceland’s aisles with items such as Mars Galaxy cookie crumble cheesecake and M&M’s cookie pie. These sweet treats are designed to satisfy the UK’s sweet tooth and complement the existing range of confectionery products.
Further diversifying its menu, Iceland has also introduced takeaway-style meals from popular brand Blue Dragon, featuring dishes like pizza hoisin duck and chicken noodles, expanding its international flavours portfolio.
The effort to provide value and variety is also reflected in Iceland’s own-label products, which include a BBQ pulled pork quarter pounder meal kit and a double bacon cheeseburger kit. These meal kits offer not only convenience but also the promise of affordability and quality.
Andrew Staniland, group buying director of Iceland Foods and The Food Warehouse, stated that the introduction of these new products underscores the company’s mission to deliver value and variety. His comment highlights Iceland’s strategy to assist families in maintaining a budget while ensuring a diverse and enjoyable diet.
This product launch marks a notable effort by Iceland to enhance customer choice and deliver value through diverse and innovative offerings.
