Selfridges introduces a thrilling new attraction outside its Oxford Street store: a 40ft climbing column inspired by the store’s iconic façade.
- Running from 19 July to 26 August, the climbing facility is a key feature of Selfridges’ Sportopia campaign this summer.
- The climbing wall, reflecting a global surge in climbing popularity, offers sessions for groups of up to six people.
- Climbing has garnered significant attention, partly due to its inclusion in the Olympic Games.
- Sessions are affordably priced, making it an attractive family activity during the summer holidays.
The renowned luxury department store, Selfridges, has added an exhilarating new feature to its Oxford Street location: a towering 40ft climbing column. This installation is part of the store’s Sportopia campaign, running from 19 July to 26 August this summer.
The climbing column, which seamlessly integrates into the aesthetic of Selfridges’ famous façade, is designed to cater to groups of up to six, providing an ideal venue for friends and families seeking adventure.
Selfridges’ decision to incorporate a climbing wall aligns with the sport’s rising fame, especially after its inclusion in the Tokyo Olympic Games. The company noted that climbing has quickly become a popular activity, appealing to a broad audience.
Participants can enjoy a 45-minute session, available at a cost of £16.50 for adults and £12.50 for children, making it an accessible option for an engaging summer outing.
This venture marks a significant addition to Selfridges’ offerings, promising to draw thrill-seekers and sport enthusiasts alike to Oxford Street.
The Selfridges climbing column promises an exciting attraction set to captivate visitors throughout the summer.
