As the Bank Holiday weekend approaches, Brits are anticipated to host the last major barbecues of the year.
- Tesco reports a significant surge in sales of traditional BBQ foods such as burgers, sausages, and plant-based alternatives.
- A special Clubcard deal offering 25% off six bottles of wine and fizz is driving unusual purchasing patterns.
- With students returning to schools and summer holidays concluding, this weekend marks a final opportunity to gather outdoors.
- Recent trends indicate an inclination towards cost-effective home gatherings over dining out.
As the Bank Holiday weekend approaches, Brits are gearing up to host what is expected to be the final set of significant barbecue gatherings of the season. According to Tesco, sales of traditional BBQ staples such as burgers, sausages, fish, and plant-based alternatives have seen a notable uptick. The demand for BBQ-related food items is high, reflecting the seasonal surge in outdoor social gatherings.
Tesco’s current Clubcard deal, offering customers 25% off when purchasing six bottles of wine or fizz, is influencing buying trends, with wine expected to outsell beer this weekend. The anticipation of increased wine sales showcases a shift in consumer preferences in line with promotional activities.
This weekend presents a unique opportunity for many, as the end of summer nears with the reopening of schools and the close of holiday periods. Lucy Draper, Tesco’s BBQ meat buyer, noted, “This weekend is likely to see the last big BBQ parties of the year with schools starting up again the following week and people returning to the UK from their summer holidays.” The limited number of warm weekends has meant fewer BBQs this year, prompting people to make the most of this occasion.
Economic factors also play a part in the rising popularity of home barbecues. A report from the Co-op earlier this year highlighted that over half of Brits prefer hosting cost-effective barbecues at home instead of opting for more expensive restaurant meals. This trend is indicative of broader consumer behaviours focusing on financial savings and value for money in social settings.
The upcoming Bank Holiday weekend signifies a final chance for Brits to enjoy a seasonal BBQ celebration before routine schedules resume.
