Russell & Bromley, a heritage British footwear brand, has announced the appointment of Daniel Beardsworth-Shaw as their new creative director. This move is significant as it marks the first time the company has appointed someone to this role, underscoring a shift towards innovation.
- Daniel Beardsworth-Shaw will now lead the brand and product direction at Russell & Bromley, working directly with CEO Andrew Bromley.
- Beardsworth-Shaw’s illustrious career includes pivotal roles at Accessorize, Sweaty Betty, and Hunter Boots, spotlighting his diverse design expertise.
- His appointment signals a strategic step in Russell & Bromley’s transformation plans to enhance its global presence and define its visual brand identity.
- Beardsworth-Shaw expresses honour and enthusiasm in taking on the challenge of steering the 140-year-old brand’s creative journey forward.
Russell & Bromley is poised for a transformative era with the appointment of Daniel Beardsworth-Shaw as its first-ever creative director. This crucial role entails guiding the brand’s aesthetic and product development strategies under the direct supervision of CEO Andrew Bromley.
Beardsworth-Shaw’s professional journey began in 2011 with a role as an in-house production manager for Christopher Raeburn. His career trajectory displays remarkable growth, including a promotion to design manager in 2014 and later becoming the design director at Hunter Boots in 2017.
During his stint from June 2021 to February 2022, Beardsworth-Shaw served as vice-president of design at Sweaty Betty, further honing his leadership and design skills.
Beardsworth-Shaw’s most recent role saw him at Accessorize, where he led design initiatives across various categories, such as jewellery and apparel, until March 2024.
The decision to appoint Beardsworth-Shaw aligns with Russell & Bromley’s ambition to revitalise and clearly communicate their brand narrative. Andrew Bromley, CEO, emphasised the importance of this strategic appointment as a pivotal measure to solidify the brand’s reputation and expand its global footprint.
Beardsworth-Shaw conveyed his excitement in joining Russell & Bromley, stating, “It’s an honour to be part of the next chapter of Russell & Bromley, telling the story of this iconic British brand through innovation and a new creative direction.”
This strategic appointment of Daniel Beardsworth-Shaw heralds Russell & Bromley’s commitment to reinvigorating its brand identity and growth trajectory.
