John Lewis has launched a 16-week repair service trial in collaboration with Timpson Group’s Johnsons.
- The trial is available in five John Lewis locations, including Oxford, Liverpool, and Cheadle.
- Customers can access services such as mending, restoring, and dry cleaning.
- Prices for the services range from £10.95 to £99.95, depending on the type of repair.
- Through this trial, John Lewis aims to gather customer insights and extend the lifecycle of fashion items.
In a move to enhance its services, John Lewis has initiated a 16-week trial offering repair and cleaning services in collaboration with Timpson Group’s Johnsons. This initiative is operational in five strategic locations: Oxford, Liverpool, Cheadle, Milton Keynes, and Welwyn. Through this partnership, John Lewis seeks to inform its understanding of customer preferences regarding clothing repairs and maintenance.
The trial offers a wide range of services including mending and restoring garments, as well as dry cleaning. Customers visiting participating John Lewis stores can have their clothes repaired, with services priced between £10.95 for minor fixes like pocket adjustments and rip-mending, to £99.95 for comprehensive services such as handbag restoration. Such pricing reflects the varying complexities and materials involved in each service.
John Lewis commercial director Kathleen Mitchell expressed that this endeavour aligns with their commitment to quality fashion and homeware. She highlighted that by providing repair services, John Lewis aspires to help their customers prolong the life of their garments. Mitchell emphasised the importance of offering customers the option to rejuvenate cherished fashion items, whether they need extensive restoration or a quick fix.
This step by John Lewis is also aimed at understanding the types of garments customers are most inclined to repair and the demographics of the patrons seeking these services. It reflects a strategic effort to align retail offerings with the evolving demands of eco-conscious consumers, who increasingly value sustainability and longevity in fashion.
The collaboration between John Lewis and Timpson Group signifies a commitment to sustainability and enhanced customer service within the fashion industry.
