The campaign for removing VAT on period pants gains momentum as reviewed by the government.
- For the first time, the government considers revising the tax applied to period pants, which are currently taxed at 20%.
- M&S and WUKA lead efforts urging the government to reconsider this tax, stating it unfairly targets reusable products.
- Major supermarkets, including Tesco and Sainsbury’s, support the movement by covering the VAT cost for their customers.
- Current tax rules do not accommodate most users, sparking discussions on potential zero-rate applicability.
For the first time, the government is re-evaluating the tax regulations concerning period pants, which are currently classified as garments and subject to a 20% VAT. The movement to review this tax reflects growing awareness and advocacy for menstrual equity.
Led by prominent reusable period products retailer M&S alongside WUKA, the campaign ‘Say Pants to the Tax’ has been actively urging this reconsideration. Their argument hinges on the disparity in taxation, as disposable menstrual products like pads and tampons are exempt from such taxes, creating an economic disadvantage for reusable options.
To counteract this disparity, M&S has pledged to absorb the VAT cost on its range of period pants, thus aligning their prices more closely with disposable options. This move signals a strong commitment to accessibility and affordability for sustainable menstrual products.
Joining the fray, leading supermarket chains such as Tesco and Sainsbury’s have committed to supporting this initiative. By covering the VAT cost, they aim to make reusable period pants more financially accessible to a broader audience.
Under current tax exemptions, only products intended for girls under the age of 14 may qualify for a zero rate, leaving a substantial portion of the population without relief. The discussion around redefining these tax exclusions is vital in addressing widespread consumer needs and promoting sustainable choices.
The ongoing review on VAT for period pants marks a significant step towards potential tax reform, reflecting shifts in public and retail sector advocacy.
