Ghost is set to expand its collection for the autumn/winter 2024 season.
- The new categories include denim, knitwear, and outerwear.
- These additions aim to complement Ghost’s existing offerings like satin slip dresses.
- The collection embodies a 70s-inspired feminine and bohemian style.
- The first products will be available online by late July and early August.
Ghost, a well-known womenswear brand, is expanding its portfolio for the autumn/winter 2024 season by introducing three new clothing categories: denim, knitwear, and outerwear. This strategic move aims to enhance the brand’s diverse range of products, which currently includes workwear, tailored apparels, and its signature satin slip dresses.
The denim collection will feature items like navy blue flared jeans, showcasing the brand’s commitment to high-quality and stylish designs. Complementing these are lightweight-knit wool-blend camisole tops and matching cardigans for layering, reflecting Ghost’s 70s-inspired feminine and bohemian aesthetic.
Creative Director Sameera Azeem described the new collection as providing timeless styling pieces that complement Ghost’s signature range with easy-to-wear, paired-back items for an effortless everyday look. The introduction of denim and knitwear is set to be followed by outerwear, offering additional layering opportunities for the colder months.
Retail prices for these new categories are thoughtfully positioned to cater to various customers, with denim priced between £89 and £149 and knitwear from £69 to £129. Outerwear prices will start at £185 for a jacket, reaching up to £225 for a long-line maxi coat, designed for an elegant silhouette.
Founded in 1984 by Tanya Sarne, Ghost is celebrating 40 years in the fashion industry. Owned by entrepreneur Touker Suleyman since 2002, the brand continues to innovate and expand its offerings. Ghost has previously introduced limited collections in collaboration with Marks & Spencer, including athleisure, childrenswear, and lingerie, demonstrating its versatility and adaptive fashion sense.
Ghost’s AW24 collection marks a significant expansion and continuation of the brand’s innovative legacy.
