Exciting new beverage products are hitting UK shelves, including Monster Zero Sugar and Dead Man’s Fingers X KFC rum.
- Monster aims to thrill with a zero-sugar variant, mimicking the iconic taste of its original energy drink.
- Dead Man’s Fingers collaborates with KFC for a limited-edition rum featuring the fast-food giant’s signature spices.
- Hooch expands into caffeinated alcoholic drinks, introducing the Soopa range with a vodka base.
- Barr Soft Drinks unveils PWR-BRU, a non-HFSS energy drink offered exclusively in Scotland.
Coca-Cola Europacific Partners is set to launch the Monster Zero Sugar, mimicking the flavour of the original Monster beverage but without calories or sugar. This new drink is available in 500ml packs, as singles or in four-can multipacks. Pippa Collins, an associate director at CCEP, describes Monster Original as a longstanding favourite among retailers, poised to invigorate excitement within the energy drink sector.
In an unexpected partnership, Dead Man’s Fingers has teamed up with KFC to produce a limited-edition rum infused with KFC’s renowned herbs and spices. Interested buyers can pre-order this unique fusion on platforms such as The Drop Store and Amazon for £25. Customers will also have the chance to taste it in-person at a pop-up location in Margate.
Hooch labels its new Soopa range as a game-changer in the RTD category, offering flavours like Electric Lemonade, Darkest Berry, and Twisted Tropical. With an 8% ABV and caffeine additives like taurine and guarana, this drink is bound to pique interest among consumers. The innovative range is aimed at elevating the RTD market, priced at £2.89 for a 440ml can.
IRN-BRU manufacturer’s latest contribution to the energy drink market comes as PWR-BRU, emphasising classic and new flavours such as Diablo Cherry and Maverick Berry. As non-HFSS drinks, they contain beneficial elements like caffeine, taurine, and B vitamins. PWR-BRU will first be available in Scotland, offered at £1.19 for a 500ml can.
Cafepod, known for its premium coffee offerings, introduces the Black Velvet flavour to its Nespresso-compatible pod collection. This blend harmoniously balances Ethiopian and Colombian arabicas, marketed as smooth and richly dark. Available at retailers like Ocado and Amazon, the price point is set at £3.80 for ten pods.
The launch of these diverse beverages reflects the dynamic innovation within the UK drinks sector.
