Savage X Fenty has appointed Vanessa Wallace as chief marketing officer, marking a significant leadership change.
- Vanessa Wallace brings 19 years of experience from her tenure at Nike, where she excelled in brand marketing.
- Wallace will be responsible for overseeing brand and product marketing, media, and global communications.
- Her appointment follows Hillary Super’s leadership as CEO of Savage X Fenty, succeeding the brand’s co-founder, Rihanna.
- Both Wallace and Super express their enthusiasm for driving the brand’s growth and challenging industry norms.
Savage X Fenty, the lingerie brand co-founded by pop icon Rihanna, has appointed Vanessa Wallace as its new Chief Marketing Officer (CMO). Wallace’s extensive experience in brand marketing at Nike, where she served for 19 years and achieved multiple promotions, underscores the significance of this appointment.
Wallace’s illustrious career at Nike began in district marketing management, eventually leading to her most recent role as the North America head of brand marketing. Her expertise in driving cultural conversations and connecting with consumers is expected to be a major asset for Savage X Fenty as it aims to expand its global reach.
In her new role, Wallace will be responsible for overseeing various strategic areas, including brand and product marketing, media, creative initiatives, membership strategies, and global communications. Reporting directly to CEO Hillary Super, Wallace’s leadership will play a pivotal role in continuing the brand’s remarkable growth.
Hillary Super, the former global CEO of Anthropologie, took over as CEO from co-founder Rihanna in June 2023. She remarked on Wallace’s “exceptional talent” and her ability to “drive cultural conversations and connect with consumers.” Super is confident that Wallace’s innovative ideas and mastery of storytelling will further scale Savage X Fenty globally.
Vanessa Wallace expressed her excitement over joining the team, highlighting the pivotal moment for the brand. She stated her eagerness to drive the vision forward, build authentic consumer connections, and continue challenging industry norms, reflecting the brand’s aspirational ethos.
The appointment of Vanessa Wallace marks a promising chapter for Savage X Fenty as it looks to solidify its global presence.
