Mango embarks on a new venture with the opening of its first standalone teen store in the UK.
- Located at Foubert’s Place in London, this store is Mango’s first international dedicated teen outlet outside Spain.
- The London store is part of Mango’s strategic plan to significantly expand its presence in the UK and globally by 2026.
- The new outlet adopts a Mediterranean-inspired design, aiming to attract the fashion-forward youth in the region.
- Mango’s youth lines are experiencing a substantial growth, contributing notably to the brand’s overall sales.
Mango, the Spanish fashion giant, has inaugurated its first international teen store in the UK, situated at Foubert’s Place, near the iconic Carnaby Street in London. This new venture marks a significant step in Mango’s strategic international expansion of its teen line.
The London store showcases Mango’s Mediterranean-inspired design featuring warm tones, neutral colours, and natural materials like ceramics and marble, creating a sophisticated shopping environment. This new teen outlet offers a diverse range of products, including clothing, footwear, and accessories designed for all occasions, catering specifically to a young, style-conscious audience.
The UK has been identified as a priority market for Mango’s growth strategy. The retailer has unveiled ambitious plans to open more than 20 stores across the country this year alone, with a goal to launch over 500 stores worldwide by 2026. This expansion is a part of Mango’s broader strategy to extend its reach beyond its home market.
Mango launched its teen line in 2020 and has seen continuous growth, with a notable 20% increase in turnover in the past year, representing 8% of the group’s total sales of £2.6 billion.
Berta Moral, director of Mango Kids and Teen, has emphasized the importance of the UK market and sees this opening as a pivotal point in Mango’s internationalisation efforts. The brand’s teen line targets the fashion-forward, contemporary young consumer, featuring trendy items like denim, crop-tops, and blazers.
Mango’s strategic move into the international teen market reflects its commitment to expanding its global presence and catering to the dynamic tastes of a younger audience.
