Explore effective strategies for fostering innovation from Deliveroo’s Paul Wilkinson.
- Paul Wilkinson, product director at Deliveroo, highlights the importance of innovation in enhancing both customer and business outcomes.
- Wilkinson emphasises the need for providing teams with space, autonomy, and accountability to foster innovative environments.
- He advocates for allowing team members the freedom to make decisions to drive innovation.
- The insights were shared at the Drapers Future of Fashion Conference 2024 and are now available in a podcast episode.
At the Drapers Future of Fashion Conference 2024, Paul Wilkinson, who serves as the product director at Deliveroo, illuminated how innovation can serve as a catalyst for growth for both consumers and businesses. He outlined that innovation is essential for improving customer experiences and driving business success.
Wilkinson asserted that creating an environment that nurtures innovation involves granting team members the necessary space and decision-making power. He stated, “If you don’t give people space and let them make the decisions, then [innovation] won’t happen.” This underscores the belief that team autonomy is pivotal in the innovation process.
A vital component, as highlighted by Wilkinson, is the empowerment of teams. Providing team members with ownership and accountability is paramount for nurturing innovative thinking. Allowing people to have the freedom and responsibility to make decisions can significantly enhance their capacity for innovation.
These compelling insights were part of a broader discussion at the conference, and are now featured in the latest episode of Drapers Talks podcast. This episode provides valuable advice for organisations aiming to drive innovation within their teams.
The Drapers Talks podcast episode offers valuable insights into fostering innovation, highlighting key strategies for businesses and teams.
