Waitrose is preparing for the World Cup final with increased breakfast supplies as fans gear up for the big event.
- Football enthusiasts in the UK are expected to gather for the World Cup final, sparking a demand for breakfast staples.
- Retailers anticipate high demand for brunch items and delivery services as excitement builds for the historic football match.
- Sales projections indicate a surge in related goods, with supermarket chains ready to meet consumer needs.
- The event marks a significant moment in sporting history, drawing millions to watch and celebrate at home.
As the World Cup final approaches, Waitrose has strategically enhanced its stock of breakfast favourites, including bacon, eggs, and sausage. This move aligns with the expectations of UK football fans planning to host the ‘biggest breakfast of the year’ on the morning of the match, where England is poised to potentially claim their first World Cup victory since 1966.
With anticipation high, Waitrose has noticed a substantial increase in searches for ‘brunch’ on its platform, rising by 54% from the previous week. The demand for Deliveroo and Uber Eats services is predicted to escalate as spectators opt for convenience, preferring to enjoy the match at home without missing any action for last-minute grocery runs.
In a related trend, Tesco forecasts significant sales surges in BBQ meat by 120%, ice cubes by 140%, and a marked increase in coleslaw, salad, dips, champagne, and prosecco. Interestingly, Spanish Cava is on track for a 30% rise, highlighting the diverse preferences of consumers preparing for the event.
Retail patterns show a 115% rise in children’s football boot purchases at John Lewis and a 25% increase in TV sales compared to the previous year. These figures suggest a shift from traditional pub viewings to more intimate home gatherings, contrasting the collective celebrations of 1966, when England last competed in a World Cup Final.
Customer director Nathan Ansell of Waitrose expects brunch items and celebratory drinks to be highly sought after, stating that essentials for a great brunch will ‘fly off the shelves quicker than a Lauren Hemp strike.’ Retailers anticipate overall sales to reach approximately £463 million, as an estimated 7.1 million Brits plan to tune in to the match across the nation.
The World Cup final is set to be a monumental event, with retailers and consumers alike readying themselves for a memorable day.
