Asda introduces an extensive new range of over 130 scratch-cooking ingredients, catering to varied culinary preferences.
- The new range spans over ten cuisines, including Indian and Thai, aimed at inspiring creativity in home kitchens.
- Prices for these pre-prepared ingredients start at 80p, ensuring accessibility for a wide consumer base.
- Research shows that over half of UK home cooks enjoy experimenting with new cooking trends, though many face challenges with seasoning.
- Asda supports this launch with video content and recipes from social media food creators to guide home cooks.
Asda has unveiled a comprehensive selection of over 130 scratch-cooking ingredients, designed to cater to diverse culinary tastes and encourage experimentation in the kitchen. This extensive range covers more than ten global cuisines, such as Indian, Thai, and Japanese, offering opportunities for home cooks to explore new flavours and cooking styles.
The newly launched range includes more than 40 brand-new products, with highlights like Massaman Paste, Laksa Paste, Chipotle Breadcrumbs, and Nooch Seasoning. These ingredients, priced from 80p, make experimenting with scratch-cooking affordable and accessible for a wide audience.
For those particularly interested in Asian-inspired cooking, Asda offers products like Gochujang Paste and Lemongrass Paste, each priced at £1.25. These versatile ingredients are suitable for various culinary uses, including curries, soups, stews, and marinades, providing home cooks with the tools needed to achieve authentic flavours.
Research commissioned by Asda indicates that while a significant portion of UK home cooks enjoys trying new cooking trends and ingredients, approximately one in five struggle to perfect their seasoning techniques. In response, Asda not only provides these ingredients but also offers video guidance and step-by-step recipes.
Social media food creators are involved in this initiative, presenting content that guides consumers on effectively using these new products. This partnership aims to inspire confidence in home cooks, enabling them to tackle new and exciting dishes with ease.
Asda’s comprehensive range of scratch-cooking ingredients aims to inspire and guide home cooks, making diverse and authentic home cooking accessible to all.
