George at Asda collaborates with Stacey Solomon for an exclusive homeware range.
- Stacey Solomon’s collection, ‘At Home with Stacey Solomon Exclusively for George Home’, showcases over 200 pieces.
- The homeware range, inspired by Solomon’s pets and personal style, spans bath to living accessories.
- The collection features seasonal updates beginning with autumnal accessories, with prices starting at £1.
- This collaboration marks a significant venture merging affordability with style, starting September.
In a significant collaboration, George at Asda has teamed up with Stacey Solomon to launch an exclusive homeware collection. This range, ‘At Home with Stacey Solomon Exclusively for George Home’, marks the TV presenter’s venture into homeware design, poised to reflect her distinct style and enthusiasm for interior aesthetics.
This carefully curated line features over 200 items, encompassing various home segments such as bath, bed, dining, and living accessories. Solomon, known for her inventive homeware hacks and storage solutions, draws from her personal style with distinctive additions like slogans and dog motifs inspired by her pets, Peanut and Teddy.
Scheduled to launch on 7 September, this collection promises affordability, with prices starting from as low as £1. Solomon’s commitment to affordability aligns with George at Asda’s goal of offering quality homeware at accessible prices, a significant factor in the design process.
The initial release of the range will include autumnal accessories, setting a trend for seasonal updates. Solomon expressed her delight, saying, “I’ve loved the whole process of creating each piece. There’s lots of my own style in the designs, from the olive leaf theme that’s inspired by the trees at Pickle Cottage to my very own Peanut and Teddy pattern. I hope people love it as much as I do!”.
Liz Evans, Chief Commercial Officer for George at Asda, remarked on the partnership’s potential impact: “We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonates with our customers. Together, we’ve created a super affordable, quality range that will make any home stylish this Autumn Winter.”
The collaboration between George at Asda and Stacey Solomon blends style, affordability, and innovation in a promising new homeware venture.
